Mr. Axel Bartkus and Mr. Marius Berlemann Attended the 16th China Expo Forum for International Cooperation (CEFCO 2020) in Nanning, Tapping the Potential for Future Cooperation.


The 16th China Expo Forum for International Cooperation (CEFCO 2020) concluded successfully on January 11, 2020 in Nanning, Guangxi Province, China. Integrating efforts from governments, associations, local cities, organizers, venues and exhibition services, the forum welcomed 860 guests from various sectors for in-depth discussions on innovative topics.

CEFCO 2020 was once again co-organized by the China Council for the Promotion of International Trade (CCPIT), the Global Association of the Exhibition Industry (UFI), International Association of Exhibitions and Events (IAEE), and Society of Independent Show Organizers (SISO). The past 16 years has witnessed the success of CEFCO which annually attracted thousands of well-known experts from MICE industry across the world. With the vision of “Opening-up, Cooperation, and Win-win”, CEFCO is dedicatedto building a platform to promote communication and cooperation for MICE industry. 



As an old friend of CEFCO, Mr. Axel Bartkus, the managing director of Messe Düsseldorf China was invited to attend a panel discussion on the 2nd day with the other two German exhibition company leaders. They shared their opinions and insights on several topics, such as "Opportunities and countermeasures, outlook of the changing China's exhibition market", "How Chinese exhibitors changed their strategies when participating in the overseas exhibitions", "The development trend of consumer and industrial exhibition in China and Germany", and "How to appraise the opportunities in second or third tiers cities?", etc. The audience benefited a lot from this two-hour talk.



▲  Mr. Axel Bartkus, Managing Director of Messe Düsseldorf China


Meanwhile, Mr. Marius Berlemann, the General manager of Messe Düsseldorf Shanghai, participated in the CEFCO 2020 as well. He said: "Since founded in 2009, MDS has successfully improved the healthy Development of several industries in China by our benchmark exhibitions, for example, All in Print, wire & Tube China, ProWine China, and All in Caravanning, etc. On the other hand, CEFCO, as an important communication platform for China's exhibition industry, is a good way for MDS to share and learn advanced industrial trend and technology. I believe I'll meet more potential business partners here and spark wonderful cooperation in the future."

The next CEFCO will be held in Fuzhou, Fujian Province. MDS and MDC look forward to meeting more friends and building new cooperation there.


For more information about the company or its exhibitions, please follow the official WeChat account and LinkedIn account, or visit the official website:

Messe Düsseldorf Shanghai

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Press Contact 
Ms. Karen Bu
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel.: +86-21-6169 8307
Fax: +86-21-6169 8301

Press Contact

Ms. Karen Bu

Tel: +86 21 6169 8307

Fax: +86 21 6169 8301


Address:Units 306-309, Tower 1, German Centre for Industry and Trade Shanghai 88 Keyuan Road, Zhangjiang Hi-Tech Park, Pudong, Shanghai 201203, China