All in Print China 2014 Pre-show Press Conference held in Shanghai

Ms. Chen Yan, president of China Academy of Printing Technology shared the latest information in printing industry in terms of“Inspiring Vision of New Printing Era”, as well as active preparation work by the organizer in terms of exhibitor service, visitor organization, global promotion of the show, corresponding activities. A survey by Pira International shows that the global output of printing industry is expected to reach 980billion USD in 2018, so the overall output of this industry is steadily growing. China’s printing industry is growing at the same pace! China’s State Administration of Radio, Film and Television published in July 2014 the audit result for the year 2013. China saw an overall industrial output of 1.03985trillion RMB in 2013, ranking the 2nd in the world; the gross revenue and profit rose by 9.3% and 9.8% compared with the previous year, indicating a steadily growing market. Top 100 printers in 2014 presented by Printing Manager, a magazine published by China Academy of Printing Technology, testified this point: 89.669billion RMB overall revenue of 100 top printing companies; 78 companies remaining from the list of 2013; 12.2% growth rate of sales revenue; 76 of 78 companies in red for two years in row with an average revenue growth rate of 11.28%, indicating that both revenue and profit was growing.

Mr. Axel Bartkus, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd. talked about how to attract foreign exhibitors, organize foreign visitors and global promotion of AIP. It’s 3 months from the opening of AIP, and the organizer has promoted it globally with different approaches, like magazine columns, online and traditional advertising, E-newsletter distribution, mobile newspaper, Wechat, APP, catalog and show preview brochure. Over 60 professional media and associations home and abroad are invited to promote the show, building the social impact of AIP.

Since digital technology is an industrial-wide hot topic, digital printing and pre-press is also among the highlights of exhibition contents. FUJIFILM (China) Investment Co.,Ltd., Fuji Xerox (China) Limited, Canon (China) Co., Ltd., Konica Minolta (China) Investment Ltd. and ESKO were invited to be the first speakers at the conference. Canon (China) Co., Ltd. will be the independent exhibitor with the largest exhibition area (1953sqm) and present full-line products of Canon and Oce for the first time in China’s market.

Ink zone has always been one of the feature zones in All in Print China, and the exhibition area and exhibitor’s number will be unprecedented in 5th AIP. HANGZHOU TOKA Ink Chemical Co., Ltd, SIEGWERK will present their latest ink products in AIP. Beijing Kangde Xin Composite Material Co., Ltd., a consumables company, introduced its functional pre-coating series, brand-new smart high-speed pre-coat laminator and naked-eye 3D product.

In a series of media Q&A sections, the journalists asked questions about more in-depth on printing industrial development, exhibitor’s plans and overseas visitor services, creating a warm ambiance for interactions.