About MDS
Introduction

China's growth figures are still impressive. It has been enjoying uninterrupted growth since 1978. No country in the world has undergone such a massive turnaround. China is now well on the way to becoming one of the world's top economies and is orienting its growth rates to the country's sustainable development

Messe Düsseldorf Shanghai recognized this potential early on. We have had local teams at key economic locations in China since 1999 and have been building up business contacts with partners there. We have also been supporting Chinese companies in gaining access to world markets, and opening up the highly lucrative Chinese market to foreign companies

What is the secret of our success? Being present at the heart of the marketplace – with our strong trade fair brands and concepts which have proved as successful in China as they have at home, and which have supported the country's growth!

Strategy

In China, we bring all our strengths to bear on developing markets with a view to the long term; as well as making contacts with organisations and authorities, and offering communication and presentation platforms which benefit the country and support its further development.

What makes our approach so special?

  • The smile on people's faces when they meet business acquaintances or new partners. Whether it's in Düsseldorf, Shanghai, Hong Kong or Beijing, the reason for that smile is down to the thoughtful planning that goes into our trade fairs – and the care and attention we put into them.
  • Our trade fairs provide crucial stimuli. They promote the further development of industries – the fields in which Messe Düsseldorf trade fairs hold a leading position worldwide. In China, as well as Europe, our expertise has helped to transform new trade fair ventures into leading trade fairs in their industries where experts can meet and enjoy the type of high quality network of contacts that is equally valued across the globe
  • Because China is undergoing a process of change, we are keeping a close eye on social change and the markets. We recognize trends early on and develop events that are aligned to China's market requirements, both regionally and nationally. We do all this with a passion and with world-class services. Because we know that our customers rely on us, as a trailblazer, a supporter and one who gets things done
MESSE DÜSSELDORF IN CHINA
  • We are trade fair organizers

    in the largest market in the world

  • We are shapers of the future

    in a land that has achieved unprecedented growth. We view changes in this unique country in a positive light

  • We are supporters

    actively as true partners since 1999, because we provide whole industries with ideas. As partners, we are right at the heart of the action, with extensive local networks. And we always stay focused on one thing: our customers' success!

Three Locations and Hubs

  • BeijingThe Political Centre
  • ShanghaiThe Economic Centre
  • Hong KongTrading Hub of Asia

“Being there is everything.” This is particularly important in China, where great value is placed on interpersonal relationships. We at Messe Düsseldorf know this from experience, since we organize trade fairs that appeal on multiple levels.

China

"Boom" was the buzzword of past years when the country's economic development saw a rapid upsurge. In the wake of double-figure growth rates, the government is now setting the “new normal”: Targets to develop markets sustainably over the long term.

Messe Düsseldorf Shanghai was involved in this development, and helped to shape it too! That's why we have been present in the country since 1999. Today we are closely involved in the country's business circles and have contacts with companies and individuals. This enables us to form our own picture of the country's progress. Although economic performance indicators are extremely helpful, we do not let them obscure our view of developments and trends.

China is no longer “just a production site”. Year on year, China is fast becoming a hothouse of ideas. The number of patent applications rose from 1.5 million in 2011 to over 2.2 million in 2013.

Because we are right at the heart of the Chinese market, we can confidently say that this country's development offers excellent prospects for committed businesses. And we, Messe Düsseldorf in China, provide orientation – on a market that we have helped to shape from the start!

MESSE DÜSSELDORF GROUP GLOBAL NETWORK
Areas of Expertise

We help to pump Fresh Energy into China's Growth Engine

Our five areas of expertise, which we have carefully cultivated over time, fuel this growth. Our key area of expertise is the Plant and Mechanical Engineering sector, the classic strong domain of Messe Düsseldorf and its leading trade fairs in this industry, and with the given “MADE IN CHINA 2025 INITIATIVE” currently one of the most important factors accelerating the modernization of China's industry.

An area that is of equal importance is the knowledge and technology surrounding the progressive medical technology sector. The most impressive showcase for our trade expertise in China is the ProWein leading global trade fair, featuring the finest wines from the best wine growing areas – a top destination for China's modern connoisseurs.
Our Portfolio
MACHINE, TOOLS, PLANT & EQUIPMENT
 
IN CHINA IN GERMANY
All in Print China drupa
CHINAPLAS K
ENERGY STORAGE CHINA Energy Storage Europe GIFA METEC
FASTENER interpack
Shanghai World of Packaging (swop) glasstec
SMART ENERGY CHINA THERMPROCESS
wire CHINA NEWCAST
Tube CHINA Tube
VALVE WORLD ASIA VALVE
3D fab+print Seminar China WORLD
IN GERMANY EXPO
  ITPS
RETAIL, TRADE AND SERVICES
 
IN CHINA IN GERMANY
C-star EuroCIS
ProWine China EuroShop
ProWine Asia ProWein
HEALTH AND MEDICINE
 
IN CHINA IN GERMANY
China Medical Innovation A+A
Forum COMPAMED
Medical Fair China MEDICA
COS+H REHACARE
FASHION AND LIFESTYLE
 
IN GERMANY
BEAUTY DÜSSELDORF
make-up artist
THE GALLERY
TOP HAIR
LEISURE
 
IN CHINA IN GERMANY
All in CARAVANING boot–Düsseldorf
  CARAVAN SALON DÜSSELDORF
  TourNatur