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About MDS
Introduction
As one of the world's top exhibition organizers, Messe Düsseldorf GmbH saw great business opportunities in China during the period of 'Reform and Opening Up'. In 1999, Messe Düsseldorf China Ltd. (hereinafter referred to as MDC) was established in Hong Kong, committed to helping Chinese companies to attend overseas trade fairs and establish business relationships with global partners.
In 2009, in order to expand its business in China mainland, Messe Düsseldorf GmbH set up a subsidiary in Shanghai — Messe Düsseldorf (Shanghai) Co., Ltd. (hereinafter referred to as MDS), with a branch office in Beijing. At present, the company has more than 60 experienced employees, providing all-round service for overseas enterprises to expand their market share by participating in the exhibitions held in China.
At present, MDS and MDC are operating 13 leading exhibitions and conferences in China by virtue of the in-depth understanding of local market and the long-term good cooperative relations with various authoritative institutions in respective industries, including Printing, Packaging, Plastics, Wires and Tubes, Wine and Liquor, Caravan, Medical Equipment, Retail, Safe Production and Occupational Health, etc.
Strategy
In China, we bring all our strengths to bear on developing markets with a view to the long term; as well as making contacts with organisations and authorities, and offering communication and presentation platforms which benefit the country and support its further development.
What makes our approach so special?
- The smile on people's faces when they meet business acquaintances or new partners. Whether it's in Düsseldorf, Shanghai, Hong Kong SAR, China or Beijing, the reason for that smile is down to the thoughtful planning that goes into our trade fairs – and the care and attention we put into them.
- Our trade fairs provide crucial stimuli. They promote the further development of industries – the fields in which Messe Düsseldorf trade fairs hold a leading position worldwide. In China, as well as Europe, our expertise has helped to transform new trade fair ventures into leading trade fairs in their industries where experts can meet and enjoy the type of high quality network of contacts that is equally valued across the globe
- Because China is undergoing a process of change, we are keeping a close eye on social change and the markets. We recognize trends early on and develop events that are aligned to China's market requirements, both regionally and nationally. We do all this with a passion and with world-class services. Because we know that our customers rely on us, as a trailblazer, a supporter and one who gets things done
MESSE DÜSSELDORF IN CHINA
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We are trade fair organizersin the largest market in the world
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We are shapers of the future
in a land that has achieved unprecedented growth. We view changes in this unique country in a positive light
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We are supporters
actively as true partners since 1999, because we provide whole industries with ideas. As partners, we are right at the heart of the action, with extensive local networks. And we always stay focused on one thing: our customers' success!
Three Locations and Hubs
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BeijingThe Political Centre
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ShanghaiThe Economic Centre
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Hong Kong SAR, ChinaTrading Hub of Asia
“Being there is everything.” This is particularly important in China, where great value is placed on interpersonal relationships. We at Messe Düsseldorf know this from experience, since we organize trade fairs that appeal on multiple levels.
China
"Boom" was the buzzword of past years when the country's economic development saw a rapid upsurge. In the wake of double-figure growth rates, the government is now setting the “new normal”: Targets to develop markets sustainably over the long term.
Messe Düsseldorf Shanghai was involved in this development, and helped to shape it too! That's why we have been present in the country since 1999. Today we are closely involved in the country's business circles and have contacts with companies and individuals. This enables us to form our own picture of the country's progress. Although economic performance indicators are extremely helpful, we do not let them obscure our view of developments and trends.
China is no longer “just a production site”. Year on year, China is fast becoming a hothouse of ideas.
Because we are right at the heart of the Chinese market, we can confidently say that this country's development offers excellent prospects for committed businesses. And we, Messe Düsseldorf in China, provide orientation – on a market that we have helped to shape from the start!
MESSE DÜSSELDORF GROUP GLOBAL NETWORK
Areas of Expertise
We help to pump Fresh Energy into China's Growth Engine
Our five areas of expertise, which we have carefully cultivated over time, fuel this growth. Our key area of expertise is the Plant and Mechanical Engineering sector, the classic strong domain of Messe Düsseldorf and its leading trade fairs in this industry, and with the given “MADE IN CHINA 2025 INITIATIVE” currently one of the most important factors accelerating the modernization of China's industry.An area that is of equal importance is the knowledge and technology surrounding the progressive medical technology sector. The most impressive showcase for our trade expertise in China is the ProWein leading global trade fair, featuring the finest wines from the best wine growing areas – a top destination for China's modern connoisseurs. CARAVAN SALON, the world's largest trade show for mobile travel, also brought its daughter show to China. And after more than ten years of development, it has become the compass of China’s Caravaning and Camping Industry.
Our Portfolio
MACHINE, TOOLS, PLANT & EQUIPMENT
| IN CHINA | IN GERMANY |
| All in Print China | drupa |
| CHINAPLAS | K |
| Shanghai World of Packaging (swop) | Energy Storage Europe |
| wire China | GIFA, METEC, THERMPROCESS, NEWCAST |
| WireShow | interpack |
| Tube China | glasstec |
| VALVE WORLD ASIA | wire + Tube |
| Valve World Expo | |
| ITPS |
RETAIL, TRADE AND SERVICES
| IN CHINA | IN GERMANY |
| C-star | EuroShop / EuroCIS |
| ProWine Shanghai | ProWein |
| ProWine Hong Kong |
HEALTH AND MEDICINE
| IN CHINA | IN GERMANY |
| Medical Fair China | MEDICA |
| CIOSH | REHACARE |
| COMPAMED | |
| A+A |
FASHION AND LIFESTYLE
| IN GERMANY |
| BEAUTY DÜSSELDORF |
| make-up artist |
| THE GALLERY |
| TOP HAIR |
LEISURE
| IN CHINA | IN GERMANY |
| All in CARAVANING | boot |
| CARAVAN SALON | |
| TourNatur |
