Press Release

C-star 2018 features six product categories with the new motto of “Shape the Future of Retail”

2017-09-05


As the most international exhibition in China’s retail industry, C-star-Shanghai's International Trade Fair has been successfully held for three editions since 2015. As the official satellite exhibition of Euroshop – World’s No. 1 retail trade fair, C-star features the newest developments in the global retail industry, explores immerging industry trends, builds up the best communication platform for both domestic and overseas manufacturers and retailers through online and offline platforms, dedicating to presenting high-quality and comprehensive solutions for retailers and buyers across the globe.

Themed "Shape the Future of Retail" in 2018, the fourth edition of C-star will move ahead its successful retail story in Shanghai New International Expo Centre from April 26 to 28. The show is estimated to attract 150 exhibitors and 18,000 visitors, providing a one-stop business platform for Industry professionals to gain access to the future of retail developments, explore leading retail design concepts and source from the newest shop designs.



Clear structure in six retail product categories
Having more dynamic further developments in retail, C-star 2018 will feature a broader and clear structure in six product ranges containing trends and topics that excite you today and tomorrow.

Six product categories include Shopfitting and Store Design, Lighting, Retail Technology, Visual Merchandising, POP Marketing as well as Stand Construction and Event Marketing. Shop Design displays unique and memorable design concepts; Lighting shows impact of lighting and special effects; Retail Technology showcases the newest developments in retail; Visual Merchandising innovates with ingenious designs and arrangements; POP Marketing uses digital displays to achieve all-encompassing communications with customers by stimulating all senses; Stand Construction and Event Marketing explore the charm of site creation.


Two special zones showcase the magic of retail design and technology
Designer Village and Retail Technology Village are always one of the ultimate highlights of C-star. Designer Village is the ideal presentation forum for architecture firms and design studios with a retail focus: high-quality in terms of design and construction of the stands, complex and spacious in the lounge area. International architects and designer will be able to make their mark within this exclusive setting.

At Retail Technology Village, all the things displayed represent the cutting-edge technology in the retail field. Today's top technology may become tomorrow's label. C-star sticks with the market development pace to continuously satisfy the ever-increasing market requirements of advanced retail technology for China. In the special opening display regions, you will find the most advanced solutions and development trend, appreciate all kinds of abundant and multiplex POS technology, innovative payment system and top safety and anti-theft system.

If you would like to know more details, please contact Ms. Marieke Bossek at Marieke.bossek@mds.cn.

Collocate with Hotel Plus on new theme of “The World of Retail”
In 2018, C-star will continually collocate with Hotel Plus –Total Solutions for Commercial Properties to comprehensively showcase retail, franchise, vending machine, building materials decoration and design, lighting , cleaning products, jointly offer the one-stop commercial space platform and all-inclusive solutions to industry experts.

The concept of “The World of Retail” is the joint strategy of C-star and Hotel Plus to combine retail related topics in one special exhibition area. The World of Retail constitutes of four exhibitions covering the topics on retail design and equipment, franchise chains, self-service and equipment, as well as cleaning and property management. These shows have not just attracted the attention of many high-quality domestic and overseas exhibitors but also tens of thousands of professional visitors from the retail industry and commercial real estate. The World of Retail is the first choice of platforms to exploit market opportunities, to analyze market trends, to display new products and to share the newest technology and technology services.

For more details, please scan the QR code to follow C-star official WeChat account, or visit the official website: www.c-star-expo.com

Related